Weight Watchers 2012 Campaign

Some storyboards I created for Suspect in New York for Weight Watchers 2012 campaign. They provided a resolve of the word believe from their print campaign which we needed to also use in the on-air spots. What they ended up coming up with resembled this first design.

Design B

Design C

COVERGIRL Pitch Designs for Suspect, NYC

I worked with Suspect in New York City on a pitch for two new commercials for CoverGirl featuring Drew Barrymore. These are a few style frames for Lash Perfection mascara. Previous CoverGirl mascara ads utilized hard, graphic line elements to illustrate the wrapping of product around Drew and the product itself. Here I decided to create flowing, organic fabrics which would wrap around Drew and then transform into graphic lines which would flow around the mascara tube and through the wand and eyelashes. Fabrics and harder, graphic lines created in Cinema 4d and treated/composited in Photoshop. All images © Suspect, NYC.

The second design was for Lash Blast mascara and Shadow Blast eyeshadow. The director requested the design have a fashion photo shoot feel. The spot was to open on a runway scene with paparazzi flashes and incorporate photo snapshots throughout the design. Rather than using black or white photo frames I decided to integrate the frames and photos into the set. Created with Cinema 4D and Photoshop.  All images © Suspect, NYC.

Estee Lauder Advanced Night Repair

I designed, art directed and split compositing work on Estee Lauder's 2012 campaign for Advanced Night Repair. I had one day to come up with some looks for particles that were going to be animated in the spot.  They ended up going with the fourth option.

Option 01

Option 02

Option 03

Option 04

Covergirl LashBlast 24 HR

Styleframes designed at Suspect for Covergirl's LashBlast mascara featuring Sophia Vergara.

Type design for Chase Sapphire Commercial

Some type treatments I came up with for a pitch for Chase Sapphire ad at Suspect. All images © Suspect, NYC.