I worked with Suspect in New York City on a pitch for two new commercials for CoverGirl featuring Drew Barrymore. These are a few style frames for Lash Perfection mascara. Previous CoverGirl mascara ads utilized hard, graphic line elements to illustrate the wrapping of product around Drew and the product itself. Here I decided to create flowing, organic fabrics which would wrap around Drew and then transform into graphic lines which would flow around the mascara tube and through the wand and eyelashes. Fabrics and harder, graphic lines created in Cinema 4d and treated/composited in Photoshop. All images © Suspect, NYC.
The second design was for Lash Blast mascara and Shadow Blast eyeshadow. The director requested the design have a fashion photo shoot feel. The spot was to open on a runway scene with paparazzi flashes and incorporate photo snapshots throughout the design. Rather than using black or white photo frames I decided to integrate the frames and photos into the set. Created with Cinema 4D and Photoshop. All images © Suspect, NYC.
